Simplicity is the ultimate sophistication.

Founded in 1986

Sim Siang Choon Hardware Pte Ltd is one of the leading specialist retailers of bathroom, kitchen and home-improvement products in Singapore today. You will be spoilt for choice from our extensive portfolio of bathroom and kitchen products! To cater to varying homeowners needs, our team went through a tedious process of brand selection to ensure our products caters to all your needs.

With our exclusive distributorship of Paffoni from Italy and many more brands,
we strive to bring to you high quality yet affordable products for your homes.

With our main corporate showroom as well as warehouse facility of 100,000 square feet at Changi South, Sim Siang Choon Hardware Pte Ltd is one of the pioneers in the one-stop concept for bathroom and kitchen products in Singapore. On top of that, we have 3 other retail showrooms located at IMM Building, Balestier Road and Sun Plaza.



Customer Assistance

With our extensive portfolio of bathroom and kitchen products with more than 5,000 products available in our showrooms, you’ll be spoilt for choices! Nevertheless, do not worry; our professional staff will be by your side to give you a helping hand, assuring that you will be pleased with your purchases.

Reliable After-Sales Product Care

At Sim Siang Choon, we pledge to provide excellent after-sales product care and services so that our consumers are able to revel in the SSC experience. We are always here for all your after-sales enquires.


Mrs Heng PH

We visited your store to buy a kitchen tap and 2 rinsers. Ms Eva attended to us. She was very patient and professional throughout. She has a good knowledge of the products too. My husband and I truly appreciated her help and service.


Today, I had travelled all the way from Jurong East to visit your showroom in view to purchase some bathroom accessories as I would be renovating my bathroom soon. I had the pleasure of being served by one of your helpful staff, Steven. He was patient with when i was indecisive. He had proper product knowledge, provided me information which i did not readily have, and pros and cons of different products. He also recommended me alternatives to products which i have already chosen in order to let me make a more informed decision on my purchases. Lastly, he was able to give me a good deal on the combination of products i wanted. All these above, I did not necessarily get when i visited your IMM shop several times as i live nearby. If I have to visit again, I would be glad to travel all the way to Changi again and I would recommend my friends to do likewise. Please convey my thanks to Steven and his superiors. I look forward to my next visit and my items to be delivered. Thank you.

Chin Yong Sak

I bought a sink tap on 25 Feb 2018 from the outlet in Sun Plaza. Was served by Ms Kris and enjoyed professional service from her during the purchase. Found that the sink tap was faulty upon self-installation the next day. Called the outlet for help and was served by Kris again. Kris put herself in her customer’s shoe and stepped up the effort to resolve my issue. She expedited within her means to ensure excellent customer care. The issue was resolved within hours! Overall, I am very delighted to be served by Kris. Thank you very much, Kris.

Dennis Chow

I am writing to let you know how much I appreciate the outstanding customer service that your staff provided yesterday. I visited your new flagship showroom (Changi South) to purchase a kitchen tap for my home. Your staff was very attentive and helpful. The employee I interacted with, Steven Lee, was very knowledgable about your store’s product line and seemed genuinely interested in helping me find items that met my needs rather than just being focused on making a quick sale. Because of his efforts, i was able to find exactly what I needed and I am very satisfied with my purchase. I will continue to visit your store in the future, as well as recommend it to others. Please let Steven know that his effort did not go unnoticed. You have employed the good team member who makes customers feel respected and valued. I look forward to visit your showroom again in the future.

Jasmine Ong

After being referred to Sim Siang Choon for Ariston Instant Heater, decided to go down to check it out when I learnt that it’s big. Upon arrival at their main showroom at Changi South, was very glad that we made the trip down personally as it is an all stop centre for and made some recommendations on the heater model, corner shelves and bathroom cabinet as we needed to replace the old ones which we were expecting to undergo HIP (Home Improvement Programme) in a few months time at that point of time. HIP dates were not known yet and Ella told us that we could call to confirm delivery anytime. In midst of waiting for HIP, wasn’t sure of the dimensions of the cabinet, so i dropped them facebook message to ask for picture and clarifications. They responded accordingly. Thereafter, when I had doubts, would drop them facebook message. Every single question was replied and explained in details. Really appreciated it. When HIP dates were established, confirmed with them my delivery date via facebook and they did send SMS to confirm. Even after the delivery of my purchases, i dropped them facebook message to check about the water pressure of the instant water heater. As usual, they responded:) Really appreciated that they are very responsive to my facebook messages as I am deaf. Would like to thank the person who handles that social media for his/her endearing patience!Thank you so much! Will definitely recommend Sim Siang Choon and return back there again! 🙂

Melanie Lee

I want to compliment one of your sales associates, Eric Goh, who not only helped me with my enquiries, but also assisted my mum in hers as well. Eric was not only patient with our enquiries, but his product knowledge is also good and he was able to recommend us products that suited our lifestyle.