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Simplicity is the ultimate sophistication.

Founded in 1986

As a leading specialist in bathroom, kitchen, and home-improvement solutions, Sim Siang Choon Hardware Pte Ltd is a pioneer of Singapore’s one-stop retail concept. We offer an extensive portfolio of products curated through a rigorous selection process to ensure we meet the diverse requirements of every homeowner. Through our exclusive distributorship of Paffoni from Italy and other brands, we bring products to your home at attainable prices.

Our operations are anchored by a massive 100,000-square-foot corporate headquarters and warehouse in Changi South, complemented by two retail showrooms at IMM and Balestier Road.

THE QUIET FOUNDATION

Our Beginning: 1986

In 1986, Singapore was a nation rising. As the skyline grew, a small family store opened its doors with a simple belief: a house becomes a home in the spaces where we begin and end our days. We didn’t start with grand showrooms; we started with a commitment to the porcelain and steel that anchors the Singaporean household.

Forty Years of Flow

For four decades, we have been the silent witness to the rhythms of local life.

We’ve been there for the quick splashes of water before the morning commute, the heavy pots scrubbed after a family reunion dinner, and the quiet sanctuary of a bathroom after a long day in the city.

We’ve seen Singapore transform from the era of the HDB “standard” to the luxury of modern living, and we’ve evolved alongside it. While the designs have become sleeker and the technology more sustainable, our core philosophy remains unchanged: If it’s in your home, it must be built to last.

Honoring Tradition

Built on forty years of trust. We’re proud to bring the same standard of excellence to today’s new generation of homeowners.

FEATURED IN

FEATURED IN

Customer Assistance

With our extensive portfolio of bathroom and kitchen products with more than 5,000 products available in our showrooms, you’ll be spoilt for choices! Nevertheless, do not worry; our professional staff will be by your side to give you a helping hand, assuring that you will be pleased with your purchases.

Reliable After-Sales Product Care

At Sim Siang Choon, we pledge to provide excellent after-sales product care and services so that our consumers are able to revel in the SSC experience. We are always here for all your after-sales enquires.

TESTIMONIALS

Lenny Luar

I recently visited Sim Siang Choon at Changi South to purchase a water cistern (toilet water tank only) and toilet seat cover. It was a great experience. Roger Lim who served me was friendly, patient, and knowledgeable. He showed me a few new water tanks after verifying the distance of the mounting holes and the footprint of the cracked water cistern that I had brought along. This was to ensure that the water tank that I was going to buy would be compatible with my toilet bowl. He explained the different options clearly and helped me choose a suitable water cistern and toilet seat cover without any pressure. It was a hassle-free purchase. A big thank you to Roger Lim for the professionalism and willingness to help.

Janet Lua

I had a wonderful experience at your Changi showroom today, thanks to the outstanding service provided by Benson Goh. His in-depth knowledge and professional approach make a great impression on me. What struck me most, however was his kind and considerate nature. Benson’s exceptional service has earned him a well deserved compliment. Please share my appreciation with him. Thank you!

Mrs Heng PH

We visited your store to buy a kitchen tap and 2 rinsers. Ms Eva attended to us. She was very patient and professional throughout. She has a good knowledge of the products too. My husband and I truly appreciated her help and service.

Anonymous

Today, I had travelled all the way from Jurong East to visit your showroom in view to purchase some bathroom accessories as I would be renovating my bathroom soon. I had the pleasure of being served by one of your helpful staff, Steven. He was patient with when i was indecisive. He had proper product knowledge, provided me information which i did not readily have, and pros and cons of different products. He also recommended me alternatives to products which i have already chosen in order to let me make a more informed decision on my purchases. Lastly, he was able to give me a good deal on the combination of products i wanted. All these above, I did not necessarily get when i visited your IMM shop several times as i live nearby. If I have to visit again, I would be glad to travel all the way to Changi again and I would recommend my friends to do likewise. Please convey my thanks to Steven and his superiors. I look forward to my next visit and my items to be delivered. Thank you.

Chin Yong Sak

I bought a sink tap on 25 Feb 2018 from the outlet in Sun Plaza. Was served by Ms Kris and enjoyed professional service from her during the purchase. Found that the sink tap was faulty upon self-installation the next day. Called the outlet for help and was served by Kris again. Kris put herself in her customer’s shoe and stepped up the effort to resolve my issue. She expedited within her means to ensure excellent customer care. The issue was resolved within hours! Overall, I am very delighted to be served by Kris. Thank you very much, Kris.

Dennis Chow

I am writing to let you know how much I appreciate the outstanding customer service that your staff provided yesterday. I visited your new flagship showroom (Changi South) to purchase a kitchen tap for my home. Your staff was very attentive and helpful. The employee I interacted with, Steven Lee, was very knowledgable about your store’s product line and seemed genuinely interested in helping me find items that met my needs rather than just being focused on making a quick sale. Because of his efforts, i was able to find exactly what I needed and I am very satisfied with my purchase. I will continue to visit your store in the future, as well as recommend it to others. Please let Steven know that his effort did not go unnoticed. You have employed the good team member who makes customers feel respected and valued. I look forward to visit your showroom again in the future.