Simplicity is the ultimate sophistication.
As a leading specialist in bathroom, kitchen, and home-improvement solutions, Sim Siang Choon Hardware Pte Ltd is a pioneer of Singapore’s one-stop retail concept. We offer an extensive portfolio of products curated through a rigorous selection process to ensure we meet the diverse requirements of every homeowner. Through our exclusive distributorship of Paffoni from Italy and other brands, we bring products to your home at attainable prices.
Our operations are anchored by a massive 100,000-square-foot corporate headquarters and warehouse in Changi South, complemented by two retail showrooms at IMM and Balestier Road.
THE QUIET FOUNDATION
In 1986, Singapore was a nation rising. As the skyline grew, a small family store opened its doors with a simple belief: a house becomes a home in the spaces where we begin and end our days. We didn’t start with grand showrooms; we started with a commitment to the porcelain and steel that anchors the Singaporean household.
For four decades, we have been the silent witness to the rhythms of local life.
We’ve been there for the quick splashes of water before the morning commute, the heavy pots scrubbed after a family reunion dinner, and the quiet sanctuary of a bathroom after a long day in the city.
We’ve seen Singapore transform from the era of the HDB “standard” to the luxury of modern living, and we’ve evolved alongside it. While the designs have become sleeker and the technology more sustainable, our core philosophy remains unchanged: If it’s in your home, it must be built to last.
Built on forty years of trust. We’re proud to bring the same standard of excellence to today’s new generation of homeowners.
FEATURED IN
FEATURED IN
Customer Assistance
Reliable After-Sales Product Care
TESTIMONIALS
Jasmine Ong
After being referred to Sim Siang Choon for Ariston Instant Heater, decided to go down to check it out when I learnt that it’s big. Upon arrival at their main showroom at Changi South, was very glad that we made the trip down personally as it is an all stop centre for and made some recommendations on the heater model, corner shelves and bathroom cabinet as we needed to replace the old ones which we were expecting to undergo HIP (Home Improvement Programme) in a few months time at that point of time. HIP dates were not known yet and Ella told us that we could call to confirm delivery anytime. In midst of waiting for HIP, wasn’t sure of the dimensions of the cabinet, so i dropped them facebook message to ask for picture and clarifications. They responded accordingly. Thereafter, when I had doubts, would drop them facebook message. Every single question was replied and explained in details. Really appreciated it. When HIP dates were established, confirmed with them my delivery date via facebook and they did send SMS to confirm. Even after the delivery of my purchases, i dropped them facebook message to check about the water pressure of the instant water heater. As usual, they responded:) Really appreciated that they are very responsive to my facebook messages as I am deaf. Would like to thank the person who handles that social media for his/her endearing patience!Thank you so much! Will definitely recommend Sim Siang Choon and return back there again! 🙂
Melanie Lee
I want to compliment one of your sales associates, Eric Goh, who not only helped me with my enquiries, but also assisted my mum in hers as well. Eric was not only patient with our enquiries, but his product knowledge is also good and he was able to recommend us products that suited our lifestyle.
Michelle Lim
I would like to compliment your staff, Mr Roger (Manager) at Changi Flagship store, for his excellent service. He exuded passion for service in the way he has assisted me. He took the initiative to approach me to render assistance and throughout my visit, he was extremely helpful in answering my queries as well as share his knowledge and expertise on the bathroom products. Roger is truly an asset to your company! He served with a smile throughout my visit and is indeed a role model for his fellow colleagues! Thank you for the very pleasant shopping experience.
Dorothy Teo
My husband and I were looking for bathroom accessories . We approached a young sales rep who could not quite address our enquiries. Mike Low noticed us wandering around and proactively approached us and addressed all our enquiries. I just want to compliment his service.
Marliany Mar
A wide range of variety for all bathroom stuff you need. Assisted by Eric who was tremendously helpful and patient in listening to what I was looking for. Definitely no hard selling. Overall, very good experience and customer service is ace.
Adeline Tham
I would like to compliment Sales Associate Mr Steven Lee for his good service & recommendation. He was very professional and experience. He give useful suggestion. I am very impress in his service attitude.