Simplicity is the ultimate sophistication.

Founded in 1986

Sim Siang Choon Hardware Pte Ltd is one of the leading specialist retailers of bathroom, kitchen and home-improvement products in Singapore today. You will be spoilt for choice from our extensive portfolio of bathroom and kitchen products! To cater to varying homeowners needs, our team went through a tedious process of brand selection to ensure our products caters to all your needs.

With our exclusive distributorship of Paffoni from Italy and many more brands,
we strive to bring to you high quality yet affordable products for your homes.

With our main corporate showroom as well as warehouse facility of 100,000 square feet at Changi South, Sim Siang Choon Hardware Pte Ltd is one of the pioneers in the one-stop concept for bathroom and kitchen products in Singapore. On top of that, we have 3 other retail showrooms located at IMM Building, Balestier Road and Sun Plaza.



Customer Assistance

With our extensive portfolio of bathroom and kitchen products with more than 5,000 products available in our showrooms, you’ll be spoilt for choices! Nevertheless, do not worry; our professional staff will be by your side to give you a helping hand, assuring that you will be pleased with your purchases.

Reliable After-Sales Product Care

At Sim Siang Choon, we pledge to provide excellent after-sales product care and services so that our consumers are able to revel in the SSC experience. We are always here for all your after-sales enquires.


Dorothy Teo

My husband and I were looking for bathroom accessories . We approached a young sales rep who could not quite address our enquiries. Mike Low noticed us wandering around and proactively approached us and addressed all our enquiries. I just want to compliment his service.

Michelle Lim

I would like to compliment your staff, Mr Roger (Manager) at Changi Flagship store, for his excellent service. He exuded passion for service in the way he has assisted me. He took the initiative to approach me to render assistance and throughout my visit, he was extremely helpful in answering my queries as well as share his knowledge and expertise on the bathroom products. Roger is truly an asset to your company! He served with a smile throughout my visit and is indeed a role model for his fellow colleagues! Thank you for the very pleasant shopping experience.

Melanie Lee

I want to compliment one of your sales associates, Eric Goh, who not only helped me with my enquiries, but also assisted my mum in hers as well. Eric was not only patient with our enquiries, but his product knowledge is also good and he was able to recommend us products that suited our lifestyle.

Jasmine Ong

After being referred to Sim Siang Choon for Ariston Instant Heater, decided to go down to check it out when I learnt that it’s big. Upon arrival at their main showroom at Changi South, was very glad that we made the trip down personally as it is an all stop centre for and made some recommendations on the heater model, corner shelves and bathroom cabinet as we needed to replace the old ones which we were expecting to undergo HIP (Home Improvement Programme) in a few months time at that point of time. HIP dates were not known yet and Ella told us that we could call to confirm delivery anytime. In midst of waiting for HIP, wasn’t sure of the dimensions of the cabinet, so i dropped them facebook message to ask for picture and clarifications. They responded accordingly. Thereafter, when I had doubts, would drop them facebook message. Every single question was replied and explained in details. Really appreciated it. When HIP dates were established, confirmed with them my delivery date via facebook and they did send SMS to confirm. Even after the delivery of my purchases, i dropped them facebook message to check about the water pressure of the instant water heater. As usual, they responded:) Really appreciated that they are very responsive to my facebook messages as I am deaf. Would like to thank the person who handles that social media for his/her endearing patience!Thank you so much! Will definitely recommend Sim Siang Choon and return back there again! 🙂

Dennis Chow

I am writing to let you know how much I appreciate the outstanding customer service that your staff provided yesterday. I visited your new flagship showroom (Changi South) to purchase a kitchen tap for my home. Your staff was very attentive and helpful. The employee I interacted with, Steven Lee, was very knowledgable about your store’s product line and seemed genuinely interested in helping me find items that met my needs rather than just being focused on making a quick sale. Because of his efforts, i was able to find exactly what I needed and I am very satisfied with my purchase. I will continue to visit your store in the future, as well as recommend it to others. Please let Steven know that his effort did not go unnoticed. You have employed the good team member who makes customers feel respected and valued. I look forward to visit your showroom again in the future.

Chin Yong Sak

I bought a sink tap on 25 Feb 2018 from the outlet in Sun Plaza. Was served by Ms Kris and enjoyed professional service from her during the purchase. Found that the sink tap was faulty upon self-installation the next day. Called the outlet for help and was served by Kris again. Kris put herself in her customer’s shoe and stepped up the effort to resolve my issue. She expedited within her means to ensure excellent customer care. The issue was resolved within hours! Overall, I am very delighted to be served by Kris. Thank you very much, Kris.